Privacy Policy
Last updated on 10 March 2026
Pearl Smile Didsbury is committed to protecting your privacy and handling your personal information fairly, lawfully and transparently.
This Privacy Policy explains how we collect, use, store and protect personal data when you use our website, contact us, submit an enquiry, book an appointment, or otherwise interact with us online.
1. Who we are
This website is operated for Pearl Smile Didsbury.
Data controller: PEARL SMILE LIMITED
Address: 3 Fog Lane, Didsbury, Manchester, M20 6AX
Telephone: 0161 445 2503
For privacy-related enquiries, you can contact us by phone, by post at the address above, or by using the contact form on our website. The Pearl Smile Didsbury website publishes the address, phone number, contact page and privacy page, and Companies House lists PEARL SMILE LIMITED at the same address.
2. What this policy covers
This policy applies to personal data collected through:
our website;
contact and enquiry forms;
online appointment booking links;
phone calls and messages initiated through the website;
cookies and similar technologies;
marketing sign-ups and related communications.
It applies to website users, prospective patients and anyone who contacts us through the website. The website includes direct contact options, a contact form and an online booking link.
3. The personal data we may collect
Depending on how you use our website or contact us, we may collect:
your name;
phone number;
email address;
postal address, if you provide it;
appointment and enquiry details;
information you include in messages sent to us;
information relevant to your treatment enquiry;
technical information such as IP address, browser type, device information and website usage data;
cookie preferences and consent choices.
If you choose to include health or treatment-related information in an enquiry or booking request, we may also process limited special category personal data relating to your health.
The current Pearl Smile privacy page states that the website may collect names, contact details, postcode, preferences, interests and other information relevant to surveys or offers.
4. How we collect your data
We collect personal data when you:
fill in a form on our website;
request a callback or send us a message;
call us using the number on the website;
click through to our online booking system;
subscribe to marketing communications;
interact with our website through cookies and analytics tools.
Pearl Smile Didsbury’s website includes a contact form, phone contact, booking links and cookie consent controls.
5. How we use your personal data
We may use your personal data to:
respond to your enquiries;
arrange, manage and confirm appointments;
provide information about our services;
deal with complaints, queries or requests;
improve our website, services and patient experience;
maintain website security and performance;
send service-related communications;
send marketing communications where permitted by law or where you have consented;
comply with legal, regulatory and professional obligations.
6. Our lawful bases for processing
Under the UK GDPR, organisations must identify a lawful basis for processing personal data. We rely on one or more of the following, depending on the situation: contract, consent, legal obligation and legitimate interests. The ICO states that at least one lawful basis must apply whenever personal data is processed.
We generally rely on:
Contract or steps before entering into a contract when you contact us to enquire about or book services;
Legitimate interests to manage our website, respond to general enquiries, maintain security and improve services;
Consent for non-essential cookies and certain marketing communications;
Legal obligation where we need to keep records or disclose information to comply with the law.
Where you voluntarily provide health-related information through a form or booking request, we will only use it where necessary and lawful, including where needed to assess or progress your enquiry, appointment or care pathway.
7. Marketing communications
If you opt in to receive marketing from us, we may send you updates about treatments, services, offers or promotions.
You can withdraw your consent or unsubscribe from marketing at any time by:
using the unsubscribe link in a marketing email;
contacting us by phone;
contacting us through our website.
The ICO explains that electronic marketing and cookies are also governed by PECR alongside the UK GDPR.
8. Cookies and similar technologies
Our website uses cookies and similar technologies to support site functionality, remember preferences, measure usage and, where permitted, support marketing activity.
The website’s cookie controls refer to the following categories:
Functional cookies;
Preferences cookies;
Statistics cookies;
Marketing cookies.
Some cookies are strictly necessary for the website to function. Others are optional and will only be used where required consent has been given.
You can manage your cookie choices using the cookie banner or your browser settings. Please note that disabling certain cookies may affect how the website works.
The Pearl Smile Didsbury website displays a consent tool with these cookie categories, and the ICO states that PECR applies to cookies and similar technologies and that non-essential cookies require consent to the UK GDPR standard.
9. Online booking and third-party services
Our website links to third-party systems and tools, including an external online booking platform. When you use those services, your information may be processed by the relevant provider in accordance with their own privacy terms, as well as ours where applicable.
This includes services used for:
appointment booking;
maps and location services;
website hosting and maintenance;
website forms and communications;
analytics and marketing tools, where enabled.
The Pearl Smile Didsbury website links users to an external booking platform hosted at booking.uk.hsone.app.
10. Sharing your data
We do not sell your personal data.
We may share your data where necessary with:
website and IT service providers;
online booking and software providers;
communications providers;
professional advisers;
regulators, insurers, law enforcement bodies or courts where required;
service providers supporting the operation, security or improvement of our website and services.
Any sharing will be limited to what is reasonably necessary and lawful.
11. International transfers
Where any service provider processes personal data outside the UK, we will take reasonable steps to ensure appropriate safeguards are in place in accordance with data protection law.
12. How long we keep your data
We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy legal, regulatory, tax, accounting, professional and record-keeping requirements.
In practice:
website enquiry data is kept only as long as necessary to deal with the enquiry and any related follow-up;
marketing data is kept until you unsubscribe or ask us to stop;
cookie-related data is retained in line with the relevant cookie or platform settings;
patient or treatment-related records, where applicable, are retained in line with legal and professional requirements.
13. Data security
We take appropriate technical and organisational measures to help protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
No website or online transmission is completely risk-free, but we work to keep your information secure and limit access to those who need it.
14. Your data protection rights
Under the UK GDPR, individuals have important rights including the right to be informed, the right of access, the right to rectification, the right to erasure in certain circumstances, the right to restrict processing, the right to object, and, in some cases, the right to data portability. The ICO’s guidance confirms these rights under the UK GDPR.
You may have the right to:
request access to the personal data we hold about you;
ask us to correct inaccurate or incomplete data;
ask us to delete data where there is no lawful reason for us to keep it;
ask us to restrict how we use your data;
object to processing based on legitimate interests;
withdraw consent at any time where we rely on consent;
request transfer of certain data to you or another provider, where applicable;
complain to the Information Commissioner’s Office.
To exercise your rights, contact us using the details in section 1.
15. Complaints
If you have a concern about how we use your personal data, please contact us first and we will try to resolve it.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.
16. Third-party websites
Our website may contain links to other websites or services. If you follow a link to any third-party site, that site will have its own privacy policy and terms. We are not responsible for the privacy practices of third-party websites.
The existing Pearl Smile privacy page also states that linked websites are subject to their own policies.
17. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, our website, or the way we process personal data. The latest version will always be posted on this page.